Learn Game Changing Sports Psychology & Mental Training

Up your game for good with one-on-one mental performance coaching. Tested & proven to help athletes build mental toughness and high level mental skills. Learn to consistently perform at your best during competition!

Learn Game Changing Sports Psychology & Mental Training

Up your game for good with one-on-one mental performance coaching. Tested & proven to help athletes build mental toughness and high level mental skills. Learn to consistently perform at your best during competition!

The Only Thing Between You And Repeatable Success On The Field Or Court Is Your Mind

Success Starts Within’s training has shown to break athletes out of all kinds of mental game challenges that keep them from performing their best in games. Leave the fear, anxiety and low confidence in last season!

What Are The Benefits?

IMPROVED CONFIDENCE

Mental coaching helps you build confidence in yourself and your skills.

INCREASED FOCUS

Gain better focus and concentration skills with proven mental training.

BUILD RESILIENCE

Learn how to be more resilient and grow from failure.

DECREASED ANXIETY

Master your nerves and overcome performance anxiety.

INCREASED MOTIVATION

A mental coach will help you understand what drives you to succeed.

POSITIVE SELF-TALK

Mental coaches empower you to take control of your internal dialogue.

Get Affordable, One-on-One Mental Performance Coaching

One-on-one mental coaching to help you build mental skills, overcome your mental game challenges, and elevate your performance.

Not Ready For Coaching? Get Started With the Mental Training Advantage App On Your Time

Mental Training Advantage is the ultimate resource for athletes. Within this app, you will learn tools & technique to increase self-confidence, improve focus, manage expectations & pressure, increase motivation, and build mental toughness.

Eli Straw, M.S. - Mental Game Coach

Eli Straw holds a Master’s Degree in psychology with a sport psychology specialization. Combined with his expertise in clinical and applied sports psychology, Eli has extensive experience coaching, teaching, and consulting with professional, elite, college, high school, middle school, and youth athletes. Eli also has experience playing baseball at the collegiate and professional levels. Eli works with athletes of all sports and all levels and is a current member of the AASP.

Meet Your Coach

Free Trainings

Sports Psychology Articles

About Success Starts Within

Success Starts Within provides sports psychology resources to athletes and performers looking to improve their mental game. Success Starts Within offers 1-1 mental performance coaching and mental training courses to help you build confidence, mental toughness, and all the mental skills you need to elevate your performance. We also provide many free resources, including weekly articles, podcasts, and videos that cover sport psychology topics to help you master the mental game. No matter your sport, skill level, or financial ability, you will find the mental training resources you need here at Success Starts Within.

Mission Statement

Make mental training and sport psychology accessible, affordable, and achieveable to all athletes.

HELPFUL DEFINITIONS



A mental game coach helps you build mental toughness and overcome performance blocks. So much of success is mental and a mental performance coach helps you build the mental tools needed to achieve your goals.


Sports psychology focuses on helping athletes, performers, and other individuals reach their goals and achieve success. This is done by helping to cope with anxiety and other negative forms of thinking, along with teaching mental skills that will elevate performance.


Performance anxiety occurs when you experience extreme nerves before or during an event. These feelings often result in lower levels of performance and are more severe than normal nerves.


Peak performance happens when you perform to your maximum capability. This will be accompanied by feelings of confidence, effortlessness, extreme focus, and joy. This is often referred to as the “flow state.”


Measure of your mental strength, resilience, confidence, and ability to cope with difficult situations. This means you can push past failures and remain confident and positive in the face of adversity and challenges.

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