About Success Starts Within
Success Starts Within provides sport psychology resources to athletes and performers looking to improve their mental game. Success Starts Within offers 1-1 mental performance coaching and mental training courses to help you build confidence, mental toughness, and all the mental skills you need to elevate your performance. We also provide many free resources, including weekly articles, podcasts, and videos that cover sport psychology topics to help you master the mental game. No matter your sport, skill level, or financial ability, you will find the mental training resources you need here at Success Starts Within.
Mission Statement
Make mental training and sport psychology accessible, affordable, and achieveable to all athletes.
Eli Straw, M.S. - Mental Game Coach
Eli is a mental game coach and the founder of Success Starts Within. He holds a Master’s Degree in psychology with a sport psychology specialization. He has worked one-on-one with athletes from 6 different continents and over ten different countries on building a stronger mental game.
Eli has extensive experience coaching, teaching, and consulting with professional, elite, college, high school, middle school, and youth athletes. Eli also has experience playing baseball at the collegiate and professional levels.
Eli works with athletes of all sports and all levels and is a current member of the AASP.
Founder of Success Starts Within, LLC
Sports Psychology Articles
Mental Training for Multi-Sport Athletes
Being a multi-sport athlete comes with a unique set of challenges and opportunities. On one hand, you gain versatility, cross-training benefits, and a broader skill
Reframing Pre-Game Jitters as Positive Energy
Think back to before a big game. Your heart is pounding, your palms are sweaty, and your mind is racing. Is it fear? Or could
Digital Detox for Athletes: Reducing Tech-Driven Anxiety
When you think about your best performances as an athlete, were you focused, dialed in, and present? Or were your thoughts scattered, pulled between notifications,
Managing Imposter Syndrome in Sports
Imposter syndrome in sports can feel like an unrelenting weight. Despite your skills, achievements, and training, there’s a nagging voice inside telling you, You don’t
Develop a Clutch Mindset in Sports
The game is on the line, the stakes are high, and all eyes are on you. This is your chance to shine. But instead of
4 Steps to Regain Momentum in Sports When You’ve Lost It
Momentum in sports is one of those things that can feel like magic when it’s on your side. You’re playing in the zone, everything seems
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