About Success Starts Within
Success Starts Within provides sport psychology resources to athletes and performers looking to improve their mental game. Success Starts Within offers 1-1 mental performance coaching and mental training courses to help you build confidence, mental toughness, and all the mental skills you need to elevate your performance. We also provide many free resources, including weekly articles, podcasts, and videos that cover sport psychology topics to help you master the mental game. No matter your sport, skill level, or financial ability, you will find the mental training resources you need here at Success Starts Within.
 Mission Statement
Make mental training and sport psychology accessible, affordable, and achieveable to all athletes.
Eli Straw, M.S. - Mental Game Coach
Eli is a mental game coach and the founder of Success Starts Within. He holds a Master’s Degree in psychology with a sport psychology specialization. He has worked one-on-one with athletes from 6 different continents and over ten different countries on building a stronger mental game.
Eli has extensive experience coaching, teaching, and consulting with professional, elite, college, high school, middle school, and youth athletes. Eli also has experience playing baseball at the collegiate and professional levels.
Eli works with athletes of all sports and all levels and is a current member of the AASP.
 Founder of Success Starts Within, LLC
Sports Psychology Articles

Develop a Better Attitude in Sports
Why is attitude so important to you as an athlete? Why is it that when your attitude gets bad, you underperform—but when you keep a

What to Do If You’re Not Doing Well in Practice
If you’re not doing well in practice right now, there are a few questions that you can ask yourself. Now, I talk a lot about

What Makes a Winning Mindset in Sports
What makes a winning mindset in sports? In today’s article, we’re going to discuss what makes up a winning mindset and, most importantly, how you

Should You Be Relaxed or Not During Games?
Whether you should be relaxed or not is a really interesting and important question for you to consider as an athlete. Because if you try

Managing Distractions in Sports
There are two main categories of distractions that will impact you as an athlete: internal distractions and external distractions. In this article, we’re going to

What To Do When Negative Thoughts Fill Your Head During Games
When you have a lot of negative thinking while you play, do you perform your best—or do you tend to underperform? Most of the athletes
Join Our Community Newsletter!
Which includes a mindset tip of the week, along with our most recent
articles and videos.
Master Your Mental Game With One-On-One Coaching
Get one-on-one mental performance coaching to help break through mental barriers and become the athlete you’re meant to be!