About Success Starts Within
Success Starts Within provides sport psychology resources to athletes and performers looking to improve their mental game. Success Starts Within offers 1-1 mental performance coaching and mental training courses to help you build confidence, mental toughness, and all the mental skills you need to elevate your performance. We also provide many free resources, including weekly articles, podcasts, and videos that cover sport psychology topics to help you master the mental game. No matter your sport, skill level, or financial ability, you will find the mental training resources you need here at Success Starts Within.
Mission Statement
Make mental training and sport psychology accessible, affordable, and achieveable to all athletes.
Eli Straw, M.S. - Mental Game Coach
Eli is a mental game coach and the founder of Success Starts Within. He holds a Master’s Degree in psychology with a sport psychology specialization. He has worked one-on-one with athletes from 6 different continents and over ten different countries on building a stronger mental game.
Eli has extensive experience coaching, teaching, and consulting with professional, elite, college, high school, middle school, and youth athletes. Eli also has experience playing baseball at the collegiate and professional levels.
Eli works with athletes of all sports and all levels and is a current member of the AASP.
Founder of Success Starts Within, LLC
Sports Psychology Articles
How Your Thinking Impacts Your Athletic Performance
There was a client I worked with who in the beginning asked me the question, “How can changing my thinking actually help me play better?”
Focusing on Mistakes VS Focusing on Success
How much time do you spend focusing on your mistakes versus focusing on your successes as an athlete? This is a question I pose to
The Psychology of Celebrating Wins (Without Losing Focus)
Imagine this: You’ve just achieved a major victory. The months of hard work, grueling practices, and mental preparation have paid off. In that moment, you
How to Handle When Teammates Make Mistakes
Mistakes are an inevitable part of sports. No matter the level of competition, mistakes happen. Sometimes it’s you making the error, and other times it’s
How to Deal with the Unexpected During Competitions
As an athlete, one thing you can count on is that competitions rarely go exactly as planned. No matter how much you prepare, unexpected challenges
What to Do if You Shut Down After Mistakes During Games
Mistakes are an inevitable part of sports. No matter how skilled or experienced you are as an athlete, errors will happen. Yet, for many athletes,
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