About Success Starts Within
Success Starts Within provides sport psychology resources to athletes and performers looking to improve their mental game. Success Starts Within offers 1-1 mental performance coaching and mental training courses to help you build confidence, mental toughness, and all the mental skills you need to elevate your performance. We also provide many free resources, including weekly articles, podcasts, and videos that cover sport psychology topics to help you master the mental game. No matter your sport, skill level, or financial ability, you will find the mental training resources you need here at Success Starts Within.

Mission Statement
Make mental training and sport psychology accessible, affordable, and achieveable to all athletes.
Eli Straw, M.S. - Mental Game Coach
Eli is a mental game coach and the founder of Success Starts Within. He holds a Master’s Degree in psychology with a sport psychology specialization. He has worked one-on-one with athletes from 6 different continents and over ten different countries on building a stronger mental game.
Eli has extensive experience coaching, teaching, and consulting with professional, elite, college, high school, middle school, and youth athletes. Eli also has experience playing baseball at the collegiate and professional levels.
Eli works with athletes of all sports and all levels and is a current member of the AASP.

Founder of Success Starts Within, LLC
Sports Psychology Articles

How Does Anger Impact Athletic Performance
Does anger hurt you or help you during games? If the other team trash talks you, do you get angry and play better? Or do

Calm Racing Thoughts Before a Game
Does your mind race before games? Do you have a lot of anxious thoughts while you play? A racing mind is a major cause of

Not Playing With Confidence? Here’s What to Do
When you’re not playing with confidence during games, this leads to hesitation and timid play. It is one of the main causes of underperforming in

How to Handle Toxic Teammates
Toxic teammates take many forms, but one thing is for certain: having to deal with these types of teammates is frustrating and will negatively affect

How Past Experiences Impact Athletic Performance
Have you had negative past experiences within your sport? These can include bad games you’ve played or injuries you’ve experienced. These negative experiences are tough

Develop an Aggressive Mentality Instead of a Scared Mentality in Sports
Do you play scared? Do you focus on not wanting to make mistakes and as a result, your play is fueled by this fear? As
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